“The pursuit of truth and beauty is a sphere of activity in which we are permitted to remain children all our lives.”
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Oakland, Calif., October 23, 2007
TWEEN SOCIAL NETWORK IMBEE.COM RECEIVES CARU KID’S PRIVACY SAFE HARBOR SEAL
CORE NEWS FACTS
• imbee.com, the first parent-approved social networking and blogging destination specifically designed for kids from ages 8 to 14, today announced that it has received the Children's Advertising Review Unit (CARU) Kid’s Privacy Safe Harbor Seal.
• CARU was founded in 1974 to promote responsible children's advertising as part of a strategic alliance with the major advertising trade associations through the National Advertising Review Council (comprising the AAAA, the AAF, the ANA and the CBBB).
• CARU is the children's arm of the advertising industry's self-regulation program and evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency with its Self-Regulatory Guidelines for Children's Advertising and relevant laws.
• CARU's basic activities are the review and evaluation of child-directed advertising in all media, and online privacy practices as they affect children. When these are found to be misleading, inaccurate, or inconsistent with CARU's Self-Regulatory Guidelines for Children's Advertising, CARU seeks change through the voluntary cooperation of advertisers.
• CARU's self-regulatory program became the first FTC-approved Safe Harbor under the Children's Online Privacy Protection Act of 1998 (COPPA).
• Industrious Kid is the first company to develop a security-based social networking platform specifically designed for kids and tweens.
• The company’s flagship offering is imbee.com, the first social networking and blogging destination specifically designed for kids from ages 8 to 14.
• imbee.com provides a highly interactive, security-based environment where children can begin to explore aspects of online social networking for the first time.
• imbee.com also provides parents and trusted adults with all the necessary, easy-to-use insight and control tools related to their child’s communications and content development activities.
• All imbee.com subscribers receive an unparalleled level of protection including user authentication, content privacy, controlled scope of publishing and built-in a parental dashboard for insight and control.
• Industrious Kid now provides private label and fully custom social networks designed around the needs and requirements of kids and organizations that are centered on kids and the people in their lives. The range of development and services is nearly unlimited, providing exactly what is needed for a particular organization.
COMMENTARY
• Jeanette Symons, CEO, Industrious Kid – “We are thrilled to have received the CARU Kid’s Privacy Safe Harbor Seal. By receiving this seal, we once again demonstrate our commitment in providing a unique, less commercial online community where the emphasis is placed on kids creating and sharing with their friends, while their parents would have access to those much needed insight and control features related to their child’s communications or content development activities.”
MULTIMEDIA SUPPORT
• Industrious Kid corporate site: www.industriouskid.com
• imbee.com: www.imbee.com
• Industrious Kid proviate label social networking solution: www.industriouskid.com/solutions.html
RSS FEED TO CLIENT'S NEWS AND/OR BLOG
Key Words
CARU, COPPA, tweens, social media, social networking, online safety, user generated content, virtual learning, new media.
About Industrious Kid, Inc.
Industrious Kid is the first company to a social networking destination and platform specifically designed for the rapidly expanding population of kids and tweens now accessing and using the Internet. The company’s age-appropriate solutions strike a unique balance between the fun and stimulation that children desire and the highly controllable, security-based environment that their parents demand. Industrious Kid’s first product is imbee.com, a dynamic social networking and blogging destination designed specifically for kids ages 8 to 14. The company is headquartered in Oakland, Calif.
For more information about Industrious Kid and imbee.com, please visit www.industriouskid.com
INDUSTRIOUS KID CONTACT:
Tim Donovan, Vice President, Marketing
Public Relations
Phone: 1.510.725.4104
Email: tim@industriouskid.com
MEDIA CONTACT:
Mom Central
Alison Rhodes
Phone: 1.203.273.2141
Email: alison@momcentral.com
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